One platform connecting patients, doctors, pharmacies, specialists and medical aids. Everyone talking to each other, in real time, from anywhere in South Africa.
Patients can't easily reach doctors. Doctors can't track where their prescriptions go. Pharmacies don't know if a medical aid will pay. Medical aids see fraud they can't stop. We built ELMED to fix all of it.
Long queues, clinic shortages, and high consultation fees leave millions without timely care, especially in rural areas.
Fraudulent claims, duplicate billing and prescription forgeries cost the industry billions, with no real-time verification in place.
Prescription management, stock control and medical aid claims are still handled manually. Slow, error-prone and completely disconnected.
connects every stakeholder on one verified, real-time platform. A doctor prescribes digitally. The prescription routes instantly to the patient's preferred pharmacy. Medical aid claims are submitted automatically. The patient pays only their co-payment. Everything is tracked, verified and fully auditable from start to finish.
ELMED is not just one app. It's an operating system for healthcare. Each type of user gets their own tailored portal, and all data flows through one shared, verified backbone.
Book consults, track Rx, pay invoices, manage medical aid
Consult, prescribe, refer, bill, and manage your practice
Verify Rx, manage stock, dispense, claim, and run your microsite
Review claims, manage authorisations, prevent fraud
Psychiatrist & psychologist portals, mood journal for patients
Specialist oncologist portal with dedicated patient flow
Child patient flow with parent-linked accounts and growth charts
Upload results, trigger notifications, link to consultations
Dentist and optometrist portals, referral integration
Full platform oversight covering fees, payouts, analytics and security
Legal cannabis prescriptions with full SA compliance workflow
REST API for WooCommerce, mobile apps, and third-party integrations
No more driving to a clinic and waiting 3 hours. No more chasing your doctor for a repeat prescription. No more surprise medical aid rejections. ELMED puts you in control of your own health journey.
ELMED replaces your receptionist, billing clerk and referral fax machine. Every touchpoint from booking to payment is handled digitally so you can focus on what you trained for.
ELMED gives every pharmacy the tools to compete in a digital world, whether you're a single-branch independent or a national chain, without the enterprise software price tag.
ELMED gives medical aid schemes the missing link between doctor, pharmacy and patient. A verified, real-time data layer that makes fraudulent claims nearly impossible and legitimate claims nearly instant.
ELMED earns on every transaction that flows through the platform: consultations, pharmacy orders, lab tests and more. As the network grows, every revenue line grows with it.
| Revenue Stream | How It Works | Fee | Why It Scales |
|---|---|---|---|
| Doctor Consultations | Patient pays R500–R1,500 per consult via PayFast or Yoco. ELMED takes a cut before paying the doctor. | 5% (min R10) | Every consultation on the platform = revenue, forever |
| Pharmacy Orders | Patient orders OTC or Rx products via pharmacy's ELMED shop. Fee deducted from order total. | 3% + R5 flat | 11,498 medicines × thousands of orders daily |
| Lab & Radiology | Doctor refers patient for tests. Patient pays via ELMED. Lab gets proceeds minus fee. | 4% (min R8) | Every referral on the platform = revenue |
| Cannabis Prescriptions | Cannabis doctor writes legal Rx on platform. Highest fee due to compliance overhead. | 6% (min R25) | Legal cannabis market growing 40% YoY in SA |
| Provider Microsites | Pharmacies / doctors get a free subdomain (elmed.healthcare/pharmacy/name). Own domain or custom design upgrades are paid. | R199–R499/pm | SaaS recurring revenue per active provider |
| Patient Subscriptions | Premium patients pay monthly for priority booking, unlimited consults, and medication reminders. | R49/month | Recurring MRR that grows with the user base |
| Public REST API | Pharmacies and developers access ELMED's Rx verification and dispense API (e.g. WooCommerce plugin). | R299–R999/pm | Any SA pharmacy can plug in. Large addressable market. |
South Africa spends over R620 billion annually on healthcare, public and private combined. The private sector alone is R220B+, growing at 8% per annum.
9.5 million South Africans are on medical aid. Every claim they submit is a transaction ELMED can facilitate and earn on.
Over 3,200 private pharmacy outlets in SA. Each one is a potential microsite customer, shop operator, and claims processing partner.
HPCSA registers over 45,000 medical practitioners in South Africa. Each one is a potential ELMED billing, prescription, and referral customer.
Schemes actively seek real-time verification tools. ELMED's verified Rx chain is exactly the infrastructure they need and will pay for.
Capturing just 0.4% of the private healthcare transaction volume in South Africa puts ELMED at R880M+ in annual gross transaction value. At a 4% blended take rate, that's R35M+ net revenue.
ELMED is live and operational, not a prototype. What you see below is already built. What's next is scale.
25+ portals, full clinical workflow, prescriptions, medical aid, billing, referrals, 11,498 medicines, payments (PayFast + Yoco).
Every pharmacy gets a free public website with 8 pages including About, Services, Shop, Articles, Contact and Locations, all branded to the pharmacy.
Prescription verification API. WooCommerce plugin so any SA online pharmacy can enforce Rx requirements at checkout.
iOS + Android app for patients: book consults, track prescriptions, pay, push notifications. Deep-linked with QR referral system.
Same microsite pattern as pharmacies. Doctors, dentists and labs each get their own ELMED-powered public profile page.
Connect ELMED to GoodX, Elixir, and other existing SA practice management systems. Make ELMED the integration hub.
Drug interaction warnings, protocol recommendations and AI-assisted diagnosis suggestions, built directly into the doctor portal.
The same infrastructure, adapted for Kenya, Zimbabwe and Nigeria where the healthcare digitisation gap is even larger.
Post-COVID, digital health adoption in South Africa has accelerated dramatically. Regulators are supportive. Patients expect digital. Providers are desperate for better tools. ELMED is built and live. This is not a concept deck.
ELMED is not a slide deck. It's a production system running on HTTPS at elmed.healthcare with 25+ portals, a 35-migration database, payment processing, and real users. Investors are buying into a working product, not a promise.
The more doctors on ELMED, the more patients come. The more patients, the more pharmacies join. The more pharmacies, the more claims flow to medical aids. Each new user makes the platform more valuable for everyone already on it. Classic marketplace flywheel.
Unlike single-product startups, every ELMED user type generates revenue simultaneously. Adding a new doctor adds consultation revenue, more prescription orders and more medical aid claims. All at the same time.
South Africa's National Health Insurance (NHI) Act requires digital health records and interoperability. ELMED's architecture is exactly what NHI compliance demands, which positions us as infrastructure rather than just another app.
SA has 45,000+ doctors, 3,200+ pharmacies and 9.5M medical aid members, with virtually none of them on a unified digital platform. Even 1% penetration represents hundreds of thousands of monthly transactions.
The exact same codebase works for Kenya, Nigeria and Zimbabwe with configuration changes. SA is the pilot. Africa is the prize. The WHO identifies healthcare digitisation as the continent's number one infrastructure need.
Tell us a bit about yourself and we'll be in touch within 48 hours with our full investment pack, financials, and a time to connect.